Sport and media Essay Example | Topics and Well Written Essays - 250 words - 3

Sport and media - Essay Example The film focuses on a traditional Indian family where the family is the core and the decisions made by women need to be accepted by the whole family for a woman to go ahead with them, therefore leaving women very little choice but to surrender. The end also shows Jess’s (the leading lady) friend offering to marry openly (IMDb, 2002) in a family setting so she can continue her passion for football, only confirming that a masculine decision is weighted above a woman’s. The film characterizes Jess as elusive to feminine products which is a rather sharp contrast to draw. In scenes where she goes shopping with friends for her sister’s wedding she seems disinterested in every dress or product available. This is usually not the case as female athletes have fine refined tastes and interests. The film shows her dressed in shorts and sweats while her friend who is also a footballer comes off as stylish and feminine. The ending of the film is progressive and happy with the family accepting change and being candid about women in the family adopting a male sport. Especially the role of the father is commendable who refuses to repeat mistakes he made and accepts assistance to better his sporting abilities as well. Bend it Like Beckham has a few notes of disappointment when it comes to women in general. It does not save the sport nor does it help the women who make decisions to go into it. It only gives an insight into the mind of people involved in a woman’s life who makes the fine decision of leaping

Misuse of DNA Evidence in Homicide Cases Research Paper - 1

Misuse of DNA Evidence in Homicide Cases - Research Paper Example Several barriers exist that limit the contribution of DNA technology to homicide investigations. They include failure by law enforcement to effectively analyze DNA evidence, lack of appropriate communication between law enforcement and crime laboratory, insufficient resources that may not justify the use of DNA technology and use of incompatible DNA analysis systems. There are inherent problems with DNA technology that could lead to wrong convictions. These include cross-contamination, mislabeling of samples, and intentional planting of DNA and misinterpretation of test results. The government’s initiative to create DNA databases also violates privacy laws and therefore calling for the need for transparency on the use of personal information held in DNA laboratories. Given the challenges in the use of DNA evidence in homicide cases, it thus makes sense for prosecutors and investigators to work carefully, using accessible resources most competently. This will mean that DNA stud y should presently be carried out only when compulsory and required to establish an element of the crime. Primarily, it is for identification and also to prove presence or contact of a suspect at the scene of crime, when it is has been denied by the suspect (Butterfield, 1996). DNA is a fundamental building block of the genetic makeup of an individual. It is contained in almost every single cell of the entire human body and is unique to every human being including identical twins. DNA samples collected from the scene of crime can be used like a fingerprint to exclude or include a suspect in a given case. Since its discovery, DNA technology has proved to be a powerful tool in the provision of evidence to homicide investigators and other law enforcement agents. DNA can be found in a number of sources such as saliva, blood, hair, teeth, semen and bones. As early as 1980s, states began to enact laws that required the collection and analysis of DNA samples. In 1994, the

IKEA looks to furture Penetrate the U.S Market Case Study

IKEA looks to furture Penetrate the U.S Market - Case Study Example As such, the author of this brief marketing case study will seek to implement this approach with regards to IKEA’s proposed expansion and further integration/penetration within the United States market. According to the previously mentioned chapter’s rubric, the first letter of the DEFINE acronym states that the firm in question must define the problem. Obviously, this may seem as a simple approach; however, the reader would likely be horrified to know just how many very large and otherwise successful firms had sought to work out the problem that they saw as represented without seeking to define or recognize the full scope of the ancillary and tangential issues that were acting on the exemplification of the problem within the firm. With relation to IKEA, the definition of the problem will herein be discussed. IKEA is faced with a situation in which although its product line is understood and appreciated, there is a great deal more market engagement and customer utility that the firm can ultimately be gained should the popularity of IKEA in the United States begin to mirror that what is experienced in Europe and other markets in which it competes. As the rubric of the article in question states, the second determent in the â€Å"DEFINE† acronym is that of enumeration of the decision factors. This of course follows that once the issue has been defined the next step would be to focus upon the key hinge points that would most assist in providing a plan of action with regards to future steps. In the case of IKEA, this automatically references the ability of enumeration with regards to recognizing the key strengths and weaknesses that exist within the firm. Although one may be convinced that they should focus exclusively upon the weaknesses and outright ignore the strengths due to the fact that they are already in existence and bear little correlation to the issue at hand, this is very much the wrong approach. Rather, the correct approach of the enumeration phase is to consider both strengths and weaknesses simultaneously as a means of ensuring that weaknesses are appropriately listed so that actionable plans can be drawn to minimize or reduce entirely their existence and plans can be effected which lead to retention of the key strengths that are noted. For the case of IKEA, the key weaknesses that the article has illustrated revolve around their strong focus on sustainability, brand image, added amenities, do it yourself approach, corporate structure, and low cost structure. Likewise, the key weaknesses that should be enumerated upon are the limited promotional expenditures, weak online support, limited customization, the do it yourself approach being seen as cheap and law quality, economic conditions, demand for convenience, and the popularity of stylish cutting edge sustainable products. Within the given rubric, the next step would be to consider the relevant information that the preceding two steps have detailed. Within the case of IKEA the relevant information is the fact that the firm has been considered by many within its customer base as representing the same quality products that they might purchase at Wal-Mart or Target. Similarly, the firm should realize the most relevant information that the preceding steps of analysis has yielded is the fact that its current â€Å"thrifty† marketing concept will likely do little to re-engage customer opinion

Effect of Sound Exposure on Oysters Research Proposal

Effect of Sound Exposure on Oysters - Research Proposal Example Due to the commercial nature of oysters, developing ways to improve their growth is very valuable. However, no association between sound waves, specifically the effect of high versus low intensity sounds, on the growth of the Pacific oyster have ever been studied. Sound exposure at high frequencies and intensities has been studied with respect to other plants, animals and fish, and the general conclusion is that sound has either no effect, or a positive effect on growth and survival upto a certain level. Specific Aim: The purpose of this research study is to determine the effect of increasing sound exposure (the intensity and frequency) on (1) the growth rate and (2) the survival of the Pacific oyster, Crassostrea gigas. Hypothesis: The working hypothesis is that increasing the intensity and frequency of sound exposure will cause a corresponding increase in the growth rate and survival of the oysters until a high level of sound intensity and frequency. Further, increasing the frequen cy and intensity of sound beyond that point will lead to either no further increase in growth, or cause a damaging effect and slow down their growth rate, or cause oysters to die. This study will be carried out by using oysters from an oyster farm. There will be 2 experiments involved, one will use oyster eggs and the other will use newly-formed larvae. This would be an experimental study using 6 groups of oyster eggs and larvae: 5 groups of eggs will be exposed to sound vibrations of increasing intensities and frequencies as follow: (1) 25 dB and 200 Hz, (2) 50 dB and 400 Hz, (3)75 dB and 600 Hz, (4)100 dB and 800 Hz, and (5)125 dB and 1000 Hz. The 6th will be exposed to no sounds (silence). Similarly, 6 groups of oyster larvae that are freshly spawned will be exposed to sound as detailed for eggs above. The total sample size of oysters would be 30 (5 in each group). 50 eggs will be used in each eggs group. Duration of the study would be 3 weeks, with the site as the local oyster f arm. Sub-aim (1) To determine the effect of increasing sound intensity and frequency on survival during the first stage of oyster life: hatching from eggs to larvae to form ‘spat’. For this experiment, oyster larvae will be used, as normally only a small percentage of eggs spawn into larvae, we will determine whether more larvae are spawned in the presence of sound. Sub-aim (2) To determine the effect of increasing sound intensity and frequency on oyster growth from the larvae stage to the juvenile form over a period of 3 weeks. This experiment will use larvae newly spawned, and the mass of larvae at the end of 3 weeks will be measured, with some larvae exposed to sound, others to silence. If the mass of larvae that were exposed to sound is greater than the group that was in silence, it would prove the study hypothesis. Sub-aim (3) To determine the optimum intensity and frequency of sound at which the highest oyster growth is seen. Sound exposure will be given using sou nd fields into the water, sound intensity of 25 dB, 50 dB, 75 dB, 100 dB and 125 dB, and corresponding frequencies of 200, 400, 600, 800 and 100 Hz will be given to oyster eggs and larvae in different groups, and the mass of oysters will be measured for each group at the end of the experiment. As each group of

Internet applications for marketing Essay Example | Topics and Well Written Essays - 2000 words

Internet applications for marketing - Essay Example The results were predicted and not challenged which is the hallmark of a proper and standard research paper. This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales. The authors have tried to impress that new media like vividness and interactivity can fetch better response than traditional media. In other words, new media produces realism. They have also explored the possibility of advertisements on the website to attract users. Consumer good companies have not been keen to adopt animation and sound because it causes distraction from the actual products or message on the website. Thus this article has tried to explore how varying levels of realism affects attitudes, behavioural intentions and the level of consistency between these attitudes and intentions. The article compares the impact of direct and ind irect experience and studied the impact of realism in marketing. They have studied the impact of telepresence, vividness and interactivity on several versions of four different websites. It is difficult to generalize the attitudes and reactions of consumers as there are so many variables involved. Vividness has been found to generate stronger attitudes towards the site but it does not necessarily means higher sales. Thus the article has tried to identify and analyze factors that influence online consumer behavior. The article cites theory from other articles that were written as many as twenty years before the article under review. Consumer behavior changes to a large extent in 20 years and so would the principles of marketing. The article has studied the impact of direct and indirect experience where direct experience

Nutritional Needs Assignment Example | Topics and Well Written Essays - 500 words

Nutritional Needs - Assignment Example According to (Fleming et al, 2015) the diet of the woman thus should have foods rich in soluble fat vitamins necessary for the development of the embryo, Omega 3 responsible for brain development, amino acid glycine for the fetus growth. Other useful vitamins include vitamin E available from nuts, vegetables and fruits; Vitamin A for cell differentiation and cell lining in the lungs. Can be got from, sweet potatoes, dry apricots, lettuce and fish among others; Vitamin D responsible for skeleton development of the embryo available from beef liver, salmon, tuna and fatty fish; Vitamin K necessary for keeping calcium in the tissues they belong. Vitamin K1 is available from leafy greens while K2 from fermented foods; DHA (docosahexaenoic acid) responsible for the formation and development of neurons and is available in fatty fish and cod liver oil; Biotin, its deficiency causes birth defects and as such should be obtained from egg yolks; Folate needed for production of new DNA from embry o formation. Some of the health concerns or disease associated with poor nutrition during the gestation period include physical disorders, handicaps and neurological disorders. Alcoholics would most likely end up with a fetal alcohol syndrome in the unborn. Further, they may experience congenital malformations of the unborn or inappropriate birth weight. Hypertension or even renal dysfunction can be effects felt from the same. Incidences of breast cancer as well can result from poor diet and underdeveloped or problematic cardiovascular system on the unborn as well could be another risk (Sun, C et al 2014). Examples of good and bad nutritional choices for baby and mom include: foods rich in Irons, folic acid, magnesium, vitamins, omega 3, proteins and calcium, energy among others and may include fish, eggs, sweet potatoes, beans and lentil, lean meat, yogurt, orange juice, oatmeal, leafy greens and salmons. bad nutritional choices for baby and mom include too much coffee, alcohol, so ft blue cheese, raw or partially cooked eggs.raw meat, liver among others.

A Bronx Tale Essay Example | Topics and Well Written Essays - 750 words

A Bronx Tale - Essay Example As the young man enters high school he is attracted to an African American girl, Jane, who causes conflict both internally and externally for him as he deals with peer pressure, personal angst, and family expectations. The 1960’s was a time of change for racial issues in America. Their where appeals by African American leaders protesting segregation in the United States and the role and status of the black community was transforming. This film is set in the thickest era of the racial segregation issue within the country. In the city of New Jersey there was a heavy population of Italian/Americans that lived alongside African Americans and the constant threat of violent encounters kept tensions high within both communities. African Americans were fighting for their right to vote and to end segregation and in the midst of it all a common paranoia was that anyone who seemed to be of white decent was a threat. This would explain why in the movie there were times where upon immediat e contact there were unavoidable confrontations. African Americans were often subjected to lower positions when they were employed. This would explain the next scene described. The first African American shown in the film is a black bartender at the neighborhood pub which the gangsters frequent. This depiction of an African American in a service position is accurate and represents the lower societal classification of African Americans in the United States in the1960s. The film’s next portrayal of African Americans is a segregated school bus driving through the Italian neighborhood. One Italian boy says, â€Å"They don’t live here.† Another Italian boy says, â€Å"That’s how it starts.† The neighborhood boys taunt and yell at the bus passengers, inciting one African American boy on the bus to make an obscene gesture at the neighborhood boys. This portrayal reveals the territorial nature of segregation as well as the lack of respect and understanding among different ethnicities. It also shows that the prejudices were mutually held, however the African American prejudice against Caucasians was probably in response to the Caucasians’ initial prejudice which was rooted in slavery. This theme of divisiveness is reinforced in a later scene when the teenage Calogero walks the African American girl home but stops before crossing into the African American neighborhood, a block from her actual house. The reason that Calogero stopped was another example of the lines in the sand that were drawn to keep the two communities separate. Some African American males yell at the Sicilian boy and one African American young man throws a rock at his back as he walks away. When several African American boys peacefully ride their bicycles through the Italian neighborhood the group of Italian boys attacks them. While Calogero abstains from participating, he suffers though guilt by association and is accused of wrong doing by Jane, whose brother was one of the boys who was attacked. Later the group of Italian boy’s fire shots and hurl fire bombs at an African American drugstore where several African Americans are gathered. One fire bomb is hurled back at them and ignites the car into an explosion, killing all of them. The film’s violent portrayal of racism during this era is accurate. The unease and distrust between different races of people was heightened by the general malice and mistrust of the American government and the leaders’ decision-making abilities. The need to belong and be accepted by one’s peers was greater during this time of uncertainty and change. Inter-racial relationships were uncommon and disapproved of. This again showed the power that racism had over the people of the United States at the time. There is